The Million Dollar Community College
Challenge Marketing Resource Center

sponsored by Lumina

Welcome

MDCCC Grantees!

This resource is brought to you by Lumina Foundation and Noetic Consultants. As a grantee of The Million Dollar Community College Challenge, you will have access to all technical assistance provided by Noetic Consultants through this platform. You may return to the platform as often as needed to revisit concepts and download tools as you work to improve upon your college brand strategy and marketing efforts.

about

we all win when more adults can access and complete their education


The MDCCC Marketing Resource Center is your central place to find archived workshops and tools to help you as you work to improve upon your college brand strategy. We know that brand perception isn’t a slogan, it’s a sensory experience. From your website, to your parking lot, to your classrooms, every touchpoint is an opportunity to connect with your potential students and build your brand. We encourage you to revisit the site and the content to help you strategize and operationalize your big vision. And we encourage you to share what you are learning from this grant experience with your college community to create an environment where the entire college is excited to own and amplify the college brand!