a brand strategy informed approach to marketing
what is a brand strategy and how can it help my community college?
A strong brand strategy and brand positioning empower community colleges to attract prospective students, yet they are often misunderstood and under-leveraged.
Brand strategy
The long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your community college’s students.
brand positioning
A well-defined brand positioning clarifies your distinction and can help your community college better connect with prospective students.
Leveraging brand strategy can empower your community college to make the impact it seeks to make by more effectively reaching prospective students.
brand strategy
What brand strategy is and is NOT
It is:
- A clear framework for decision making
- A position and direction
- Focused
It is not:
- A series of one-off tactics
- An end-goal
- Scattered and disorganized
In this training you will discover:
Understand what brand strategy is and why it is important
Understand how to create a clear brand strategy
