Brand & Marketing Strategy
what is brand startegy and marketing strategy
Brand and Marketing Strategies are two critical components of your community college’s strategic plan that position your college to better connect with current & prospective students and lay a smart framework for activating effective marketing tactics.
Brand Strategy
The long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your community college’s students.
Marketing Strategy
The overall game plan for retaining current students and turning prospects into students at your community college.
strategy
What a Strategy is and is NOT
It is:
- A clear framework for decision making
- A position and direction
- Focused
It is not:
- A series of one-off tactics
- An end-goal.
- Scattered and disorganized
In this training you will discover:
Understand what strategy is and why it is important
Understand how to create a brand strategy
