how to create an effective creative brief
What is an Effective Creative Brief?
An effective creative brief is a powerful tool that helps community colleges like yours develop effective campaigns, ads and other marketing materials.
Effective marketing materials always have two goals:
Brand
Authentically represent a community college's brand.
Connect
Reach and connect with prospective students in a meaningful way to drive results.
Achieving both goals is much more likely when the work begins with an effective creative brief.
teams
Effective creative briefs will:
- Inspire your team with a clear path to follow
- Create a common language for all of those involved to use
- Provide clarity on what they need to achieve with the communication
- Save time because everyone is on the same page from the start
- Improve the quality of the communication
In this training you will discover:
What is a Creative Brief and Why is it Important?
How to Write a Creative Brief
